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Advertising Schedule

Advertising Schedule

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COMPLETE ADVERTISING INFORMATION

The American Poetry Review
Hamilton Hall Room 313
The University of the Arts
320 S Broad St
Philadelphia, PA 19102-4901
Contact: Mike Duffy <duffym@aprweb.org>; Tel: 215-717-6803; Fax: 215-717-6805

Frequency: Bimonthly    Format: Newsprint tabloid, two or three columns per page. Trim size: 10.5 x 14.5 inches   

CIRCULATION
Circulation of Current Issue May/June 2017
Subscription copies 4,019
Retail distribution 2,535
Single copies mailed from office 57
Authors, complimentary, other copies 50
Digital Edition via Zinio® 237
Total Circulation through 5/30/2017 6,898
 
ISSUE SCHEDULE
Deadlines are usually flexible. Please call or email for late reservations or extensions.
ISSUE ON SALE RESERVE BY COPY DUE
July/August 2017 July 1, 2017 June 1, 2017 June 8, 2017
Sept/Oct 2017 September 1, 2017 July 24, 2017 July 28, 2017
Nov/Dec 2017 November 1, 2017 September 25, 2017 September 29, 2017
Jan/Feb 2018 January 1, 2018 November 27, 2017 December 1, 2017
March/April 2018 March 1, 2018 January 29, 2018 February 2, 2018
May/June 2018 May 1, 2018 April 23, 2018 April 27, 2018
 

AD SIZES AND RATES
Rates listed are for are black & white ads, random placement, unless otherwise indicated. Prices listed are for a single insertion.  
We request that advertisers from outside the U.S.A. and first-time advertisers please pay in advance.
Discounts for multiple insertions and pre-payment are listed below.
We advertise full-color, full-page ads for $1,350.00 but any size ad may be displayed in color for an additional plate charge of $400.00.

Space Width x Depth Price Space Width x Depth Price
Full page (Color)    9-1/2" x 13" $1,350.00 1/6 Page   4-1/2" x 4" $220.00
Full Page (B&W) 9-1/2" x 13" $950.00 1/6 Page Wide  6-1/4" x 3" $220.00
2/3 Page 6-1/4" x 13" $720.00 1/8 Page 4-1/2" x 3" $175.00
Junior Page 6-1/4" x 9-1/2" $575.00 Full column 3" x 13" $400.00
1/2 Page Vertical 4-1/2" x 13" $575.00 3/4 column 3" x 9-1/2" $310.00
1/2 Page Horizontal 9-1/2" x 6-1/4" $575.00 2/3 column 3" x 8-1/2" $285.00
1/3 Page Tall 4-1/2" x 9-1/2" $440.00 1/2 column 3" x 6-1/4" $220.00
1/3 Page Square 6-1/4" x 6-1/4" $440.00 1/3 column 3" x 4" $165.00
1/3 Page Horizontal 9-1/2" x 4" $440.00 1/4 column 3" x 3" $130.00
1/4 Page Portrait 4-1/2" x 6-1/4" $310.00 1/6 column 3" x 2" $88.00
1/4 Page Landscape 6-1/4" x 4-1/2" $310.00 1/8 column 3" x 1-1/2" $68.00
1/4 Page Horizontal 9-1/2" x 3" $310.00 One inch 3" x 1" $48.00

ADVERTISING TERMS AND CONDITIONS
Payment: Payment is due in full within 30 days of publication.  Advertisers outside the U.S.A. and first-time advertisers must pay in advance.  We accept VISA, MasterCard and American Express cards.
Frequency discounts: Advertisers who place two or more ads in a year qualify for frequency discounts as follows: 2 ads = 5%; 3 ads = 7.5%; 4 ads = 10%; 5 ads = 15%; 6 or more ads = 20%. If the ads placed within the year are of different sizes, the frequency discount will be calculated based on the least expensive ad.
Cash discounts: 5% for advance payment, i.e., payment received by the copy due date. There are no refunds for cancellation of prepaid ads.
Commissions: Recognized advertising agencies receive 15% of the net space price. 
Cancellations: Space cancellations may not be accepted after the closing date.
Ad content: The American Poetry Review reserves the right to reject advertising or request changes in content if the advertising does not conform to the standards of The American Poetry Review.
 
AD SPECIFICATIONS

General: APR is printed on newsprint using a cold, web-offset process.  Dot gain = 30%. Please observe the following general guidelines when preparing ads for publication.
-- Avoid fine type, especially if the type is reversed (light on dark).
-- Avoid dark and low-contrast art and photographs.
-- Photo and art resolutions should be 600 dpi. Resolutions as low as of 300 dpi are   acceptable but high quality reproduction cannot be guaranteed.
-- Background screens should be 15% to 20% of black.

Electronic files:
-- PDF files preferred. TIFF or JPEG files are acceptable but reproduce at slightly lower quality.
-- Fonts: We strongly recommend embedded, Type 1 fonts. TrueType fonts require conversion to TIFF for display. Ads with TrueType fonts or without fonts may not have live links in our digital edition. 
-- Photo and art resolutions should be 600 dpi. Resolutions as low as of 300 dpi are acceptable but high quality reproduction cannot be guaranteed.
-- Color ads must be CMYK. RGB color is not acceptable.  Other ads must be grayscale (black and white).
-- Please make sure that no color coding remains in grayscale ads.
-- Delivery: Send the file to Mike Duffy at duffym@aprweb.org as an email attachment.